+ How social distancing affects the personal fitness industry
+ Creating an experience for virtual fitness
+ The nuts and bolts for running the personal fitness business
+ How will the fitness industry survive through disruption . . .
Meet the Adaptive Talent from the personal fitness industry
- Jack Thomas - Founder & CEO, Base
- Christiana Mikesch - Founder, Quarantine Tribe
Key Point Summary
Be Professional
- Look after your team, they are you touchpoint with clients
- Look after your client, keep them fit, even without the gym
Shift from Offline to Online
- Offer virtual training session instead of in-person
- Breaking the geographical barrier open doors to wider audiences
Monetizing Virtual Fitness
- Make sure that the experience is well-produced
- People value personalization and human interaction with trainers
Starting Out the Business
- Leverage an existing community you are a part of
- Move fast and start small on day one
The Future of the Fitness Industry
- People are now aware of virtual fitness
- For gym to thrive, the in-person experience needs out weights the convenience of virtual experience
References
Find Our Adaptive Talents . . .
Christiana Mikesch
Listen to Career Disruption #4 on . . .
About the Author
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